Content production takes time to produce, but Hallmark needed an impactful website quickly. Our solution was to produce an effective, beautifully designed landing page. This provided the required visual impact in a short timeframe, and gave us pressure-free time to produce the website properly.
Hallmark’s target audience included business partners and associates, and prospective clients who had been referred to Hallmark by a third party. The website is never visitors’ first introduction to Hallmark; it’s for warm leads looking for further details, research, and proof of legitimacy and capability.
We partnered with Daniel Keebler of Green Stream Marketing to direct and write the site’s content. Daniel clocked hours interviewing the Hallmark team, and produced a compelling content structure that consistently delivers hard-hitting facts, figures, and descriptions with persuasive and enticing thoroughness.
Design & Development:
Our designer, Rachel Gabay, worked extra-hard on Hallmark’s design and created a stunning, elegant aesthetic that complements their branding and creates the exclusive atmosphere desirable for Hallmark’s audience.
In keeping with the upscale atmosphere, the site has a variety of templates and designs.
Content creation on the website — adding properties to the map and portfolio, adding team members, news posts, etc — was created specifically for Hallmark and is intuitive to use.
As the Hallmark team expects to update the site infrequently, it was developed so that updates, backups, and security measures quietly take care of themselves.