What we did:
We started by expanding the Kollel’s classic but sedate branding of black, brown, and tan to include a light, refreshing aqua; breathing vibrancy into the palette that matches the Kollel’s energy. The base colors were adjusted slightly for a softer look:
New content structure:
The old website had programs and events split in a way that was confusing and required extra upkeep. We discussed the function of each, and came up with a solution that requires minimal upkeep and is far faster for viewers to identify and find current events.
Schedules are one of the most frequently accessed pages on the website. We made them easy to find and update:
Robust donations form:
Donations were another key feature. The current donations form was in constant use, but was very simple. Rabbi Goldman came up with a wish list of what he’d ideally like the donations form to achieve, and we got to work! The finished form, with installments and subscription options, does a lot of legwork for the kollel, and they now direct people to the site (rather than contacting the Kollel office) to make donations.
Email marketing cleanup:
I cleaned and combined lists in the Kollel’s Mailchimp account; which made it easier to sort through sub-lists and lowered their monthly bill by a third.
I also spoke to the Kollel’s secretary, who described issues with the current weekly newsletter template. We created a new template that matched the new website and was far simpler to use.
Aside from the typical training session, an additional session was held with the Kollel’s graphic designer, so she would be familiar with her role in creating site visuals on an ongoing basis. As always, comprehensive written & video tutorials mean the kollel can easily train in someone new to handle site maintenance.