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Website design & development

Bloom’s Kosher

Bloom's Kosher is a wholesale kosher food distributor. They operate primarily in the tri-state area and wanted a website to reach caterers, schools, stores and businesses throughout the United States. We first worked on their website in 2014, and launched an updated design in 2019.

Bloom’s Kosher

Project goals

  • Organize products to reach varied audiences (caterers, schools, vending, etc)
  • Prices and purchasing only available to members
  • Easy dashboard management for staff
  • Colorful, fun design
  • Prominently display new products
Industry:

E-commerce, B2B

Open site

Design Inspiration

Bloom’s is popularly known for their candy selection, and they wanted their site design to reflect that, using fun, bright, colorful patterns and imagery. Their final site design is vibrant, but still user-friendly to shoppers who want to quickly make purchases.

Membership + e-commerce

Bloom’s is a wholesaler, so prices and purchasing are only available to logged-in members. It’s quick and easy for customers to sign up for accounts, and for Bloom’s to approve them. Bloom’s can also selectively assign accounts the option to place an order without payment (for accounts who prefer to pay via other methods), rather than pay by credit card during checkout as usual.

Blooms Kosher inspiration

Bulk import products

Bulk-import products

Bloom’s inventory is constantly growing, so they needed a way to bulk-import their products using a spreadsheet. Custom video tutorials let them assign this task to different admin members easily.

"Peninah has a sixth sense for understanding what it is you want to say. She took our huge warehouse and had it all organized in one site with all appropriate features in the most magnificent way. We challenged her in so many ways and wow, did she deliver. Peninah and patience are synonymous. She is so devoted to her clients and gives them the time and patience we all need, and is always there when trouble arises. I can truly say this because I pushed all the buttons! She taught me to be the professional and understand the ins and outs of running the site in simple language I understand. Thank you, Peninah! You took our business to a higher level."
Chaya Perlow, website manager, Bloom's Kosher