Bloom’s is popularly known for their candy selection, and they wanted their site design to reflect that, using fun, bright, colorful patterns and imagery. Their final site design is vibrant, but still user-friendly to shoppers who want to quickly make purchases.
Membership + e-commerce
Bloom’s is a wholesaler, so prices and purchasing are only available to logged-in members. It’s quick and easy for customers to sign up for accounts, and for Bloom’s to approve them. Bloom’s can also selectively assign accounts the option to place an order without payment (for accounts who prefer to pay via other methods), rather than pay by credit card during checkout as usual.
Bloom’s inventory is constantly growing, so they needed a way to bulk-import their products using a spreadsheet. Custom video tutorials let them assign this task to different admin members easily.