No. I partner with copywriters if we include content in your proposal (you’ll have the chance to meet with the copywriter pre-proposal, or bring your own). Professional copywriting is a hugely worthwhile investment, in many ways.
If you don’t have a copywriter on board, I guide you through the process of creating content yourself. We sort through your existing content and work out what to keep, revise, or discard. I’ll give you descriptions of the type of content that should go on different pages. I provide an outline for the homepage content (“fill in the blanks” style). Every step is broken down into manageable pieces.