Probably! For in-house projects, I work with Rachel Gabay, but I have happily worked with outside designers. I’ll just need to have a quick chat with them to ensure we’ll work well together.
Yes! I love working with designers, and they love that I care as much about the tiny details as they do. (“Can you make that line 2px larger?”) I’d be happy to talk with you about my process and yours, any time. You don’t have to have a project at hand; if you’d just like to explore the possibility, please be in touch. I’m quite friendly :)
It’s 2020. Yes, of course.
I only take on new clients for full website builds, but I’d be happy to recommend someone. Shoot me an email with a link to your site and what you need done.
No. I partner with copywriters if we include content in your proposal (you’ll have the chance to meet with the copywriter pre-proposal, or bring your own). Professional copywriting is a hugely worthwhile investment, in many ways.
If you don’t have a copywriter on board, I guide you through the process of creating content yourself. We sort through your existing content and work out what to keep, revise, or discard. I’ll give you descriptions of the type of content that should go on different pages. I provide an outline for the homepage content (“fill in the blanks” style). Every step is broken down into manageable pieces.
They don’t, but they can :)
Branding (it’s more than a logo) means getting to the heart of who you are, what you do, and why. Designing branding along with your site creates a cohesive, authentic online presence. Many of my clients already have branding, so I leave it as an optional addition for projects that require it.
For businesses who don’t need a complete rebrand, but could use some sprucing up, we often do a refresh. That usually includes adjusting the color palette, changing the company typefaces, sometimes rotating some of the logo elements to perform better through varied media. (You can see an example here. )
Only if you need it. Because my clients’ businesses vary so greatly, I don’t offer packaged maintenance.
My goal is to automate, streamline, and simplify.
I automate as much of the maintenance as possible. Updates, backups, security — those are always running automatically.
I streamline day-to-day updates, so they’re quick and easy to handle for anyone on your team. Comprehensive, crystal-clear video/written tutorials are created for any part of your site you will be handling.
Some clients do still need support, usually for added features, or marketing revisions — things they don’t do day-to-day, and need a dev to handle. These are billed hourly unless a fixed rate is needed.
That depends on:
- The complexity of your website
- Your responsiveness and commitment to the project
- If you’ve got your content prepared or if we’re working with a copywriter
A simpler site with pre-written content can take 5 – 7 weeks. A more featured site, or an e-commerce site, will generally take 14 – 18 weeks.
These timelines are what I have found in my experience. However, I’ve also had people who needed their sites quickly and were prepared to do the work to make that happen. If that’s you, I’m on board! I’ll talk it through with you to make sure we have realistic goals.
At the start of your project, I’ll send you an overview of the steps of your project that includes development time, so you can pace the project.
Each project is scoped and priced accordingly, with most falling in the $5k – $10k range. Projects have fixed fees. I spend a lot of time pre-proposal nailing down what you need from your website, so everything is detailed and included. The scope is generally pretty spot on, which means there aren’t any unpleasant surprises mid-development.
Mostly, Peninah Adler. I’m the “I” you’re reading about in the rest of this website, in case you wanted to know what I do. My soul is in Israel, but the rest of me is in Cleveland, Ohio.